Petter Börgesson work at Semcon’s CGI department. Their main job is to create images and animations for both the market as well as design services. He will talk about how the design process looks for the development of a product and the proportion and significance of the visualization. Also, the importance and advantage of using 3D-generated visual material, compared with photographic material for marketing but also to discuss the combination of footed and rendered materials and the benefits of these.